According to a new analysis by New Frontier Data, 86% of Americans know about CBD and one in five has used it.
The results of a new report suggest that cannabidiol (CBD) has never been so popular in the United States. New Frontier Data's analysis of the US CBD consumer archetypes showed that 86 percent of Americans are familiar with CBD, while 18 percent have used CBD at least once.
Relatively unknown years ago, CBD has since become a rapidly growing market with domestic sales of up to $ 1 billion. The now generally recognized cannabis compound is used to promote the health and well-being of consumers. The new nationally representative survey shows that the usage rates of CBD are increasing.
Our research shows that one in five Americans has used CBD, which shows a significant increase in consumer interest in this sector, said Giadha Aguirre de Carcer, founder and CEO of New Frontier Data. While this phenomenon is gaining ground in many other regions such as Europe and Latin America, the United States remains the largest CBD market; Understanding CBD consumers is therefore a priority for companies both in the legal cannabis industry and in a variety of mature sectors such as food and beverage or health and beauty.
Other important results
Adults between the ages of 35 and 54 spent the most on their CBD routines. 21 percent said they spend more than $ 100 a month on CBD products. However, younger adults (18-34 years) are more likely to have ever used CBD (23%).
CBD supports balance and optimizes function by positively influencing the endocannabinoid system, one of the body's regulatory networks responsible for managing fluctuations to ensure maintenance of homeostasis. With regular use, CBD and its stimulation of this regulatory network can play a role in maintaining the proper functioning of the human body.
Two out of five CBD consumers in all age groups say they use the compound at least once a week. Twenty-one percent say they use it at least once a day. According to the New Frontier Data report, almost one in three Americans using CBD is for some form of settlement.
About half (48%) of Americans expressed a positive perception of CBD. Those who use CBD are even more satisfied with the cannabinoid. 84 percent report a positive perception.
CBD oils and tinctures turned out to be the most popular type of CBD products, followed by topical CBD products. Younger consumers are more likely to have tried a variety of products.
The world's largest CBD market is located in the United States. The adoption of the 2018 Farm Bill, which clarified the legality of hemp CBD products across the country, radically changed the country's hemp and CBD market and led to unprecedented growth. Of the cannabinoids contained in cannabis, CBD is preferable in some cases because it is not psychoactive.
The summary of the new CBD Use Report, US CBD Consumer Report: Archetypes and Preferences, is available at New Frontier Data.
More CBD and cannabis news
Return to our cannabis industry news page to stay up-to-date with the latest CBD and cannabis business reports, industry developments and more. You can also follow us on Facebook, Twitter and Instagram.