CBD brand pioneered by Galway entrepreneur Chanelle McCoy is first to gain food safety approval in UK

CBD brand Pureis®, founded by Loughrea woman Chanelle McCoy, has this week become the frist CBD product to gain a Positive Safety Assessment from the UK’s Food Standards Agency. This endorsement from the FSA Scientific Committee indicates that Pureis® Ultra Pure CBD has successfully fulfilled the rigorous criteria necessary to progress to the final stage of the Novel Food Licensing process.

The UK is the first authority globally to conclude and publish safety assessments for CBD food supplement products. Pureis® has also been approved by the US Food and Drug Administration.

“This is a monumental achievement and a complete game-changer for the CBD industry,” said Chanelle McCoy, CEO of Chanelle McCoy Health, the brand owner of Pureis®. “We are thrilled Pureis® is the first CBD brand globally to receive this Positive Safety Assessment officially from a leading regulatory authority. Unwavering in our pursuit of excellence, we’re positively shaping the CBD industry with compliant, science-backed products.

Pureis® and other CBD brands are made with cannabidiol, a derivative of cannabis which is believed to have health benefits. Unlike tetrahydrocannabinol (THC ), the active ingredient in cannabis, CBD is not addictive and does not produce a psychoactive effect or ‘high’. Pureis®, which has been rirgourously tested while in development for more than a decade, contains 0 per cent THC, and no pollutants, toxins, terpenes, heavy metals, pesticides and other…